The Better Business Bureau of Greater Hampton Roads was facing challenges in making its social media efforts effective. Inefficient tools kept leading to frustration and lost time. Fredlena Cosby, the organization's digital marketing manager, needed a streamlined way to track analytics, engage with businesses, and report ROI without all the hassle and time wasted. By switching from Hootsuite to Agorapulse, Fredlena gained more than just a tool. She found a supportive partner in her mission to elevate the organization's social media strategy. With Agorapulse, the BBB of Greater Hampton Roads achieved a 72% ROI for events, boosted engagement by 28%,