With changing customer expectations and uncertain demand, it's now more important than ever to personalize marketing. 73% of consumers in 2022 expected companies to understand their unique needs and expectations, up from 66% just 2 years prior.

With over 40+ billion online records, 131 million family trees, and 3 million subscribers, it's no surprise that Ancestry is attuned to the power of data and personalization. Hear about a recent test Ancestry ran to activate their first-party data with Lytics on Google Cloud in this on-demand recording