So in this guide, we're going to tackle three things. We'll start by reviewing common traps to avoid so you don't make the same mistakes over and over (if you're on the hunt for your next CMO or VP, Marketing). Next, we'll lay some groundwork for the type of CMOs/VPMs based on their backgrounds or schools of origin. And then finally, we'll look at the attributes you need in your ideal CMO/VPM based on your stage