Associated with
Tricia Gellman
Posted Aug 13, 2020
•
8 min read
How to Launch a New Category in 2020 & Beyond
Drift launched a new category, Revenue Acceleration, in the middle of a downturn. Learn why we did it – and how to create your own category – from Drift's CMO.
More
Ways to Read:
🧃
Juice It
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Drift
Podcast Episode
Podcast Episode
Featured by HubSpot Hacks
