4 lessons from Advertising Week 2022 | Twilio Segment Blog
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Katrina Wong Katrina Wong
5 min read
4 lessons from Advertising Week 2022 | Twilio Segment Blog

This data is collected through a company's own websites, apps, and other digital properties, and includes information such as customer demographics, purchase history, and web browsing behavior. And in lieu of third-party cookies, it can be used to create more personalized experiences for customers and to better understand their needs and preferences.

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