Besides the fear many startup founders and big fortune 500 organization leaders share of having their business negatively chronicled in the next "based on true events" docu-series (fictionalized or not), there's good reason for C-suite executives and people leaders to do all they can to build culture and create an inclusive environment for all employees: It's great for business.

Yep, turns out that investing in culture pays dividends when done right. And as Peter Drucker said, "culture eats strategy for breakfast." If you're not prioritizing culture as much as you are investing in other strategic initiatives, you're not setting yourself - or your business - up for success.

In this episode, Splash's Chief People Officer, Liz Hall, details her deep experience building world-class company cultures for organizations like Fog Creek, Stack Overflow, Trello, and now Splash.