In this intriguing episode of Growth Mastermind, host John Koetsier chats with industry veteran Farhan Haq, founder of independent growth agency Hyper HQ.
They explore crucial strategies to enhance CPMs, discussing the importance of manual calls and real-time bidding in optimizing ad ops within a real-time bidding world. Farhan provides an in-depth look at how games developers and publishers can navigate these processes for effective growth in the mobile gaming landscape. He further delves into ad placements, A/B testing, market strategy, and innovative methods like adjusting in-game rewards based on real-time user worth.
The conversation wraps up with an exploration of emerging trends and projections for the future of in-app purchase, subscription, and ad monetization models.