Technology is advancing at breakneck speed. Client expectations are constantly shifting, and the very nature of marketing is seemingly changing with each passing quarter. For agency owners who have inherited or acquired established firms, those changes create a unique challenge. How do you update your agency's services, processes, and culture without destroying the foundation that made it successful in the first place? Jordan Buning, the president of DDM Marketing and Communications, a full-service marketing agency in Grand Rapids, Michigan, has been tackling that question. Under his leadership, DDM has successfully navigated the transition from traditional marketing approaches to modern digital-first