I recently had the opportunity to chat with Sean Lane, Director of Operations at Drift about some of the Revenue Operations work he does. One of his insights was that B2B buyers have, more and more, been influenced by the buying experiences they've had in their B2C life from places like Amazon and their expectations for business purchases are now more in line with their consumer expectations. What are your thoughts on this shift? How can RevOps folks help facilitate a more buyer-centric customer journey?

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