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Posted Jul 31, 2024
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3 min read
Google Drops Cookieless Commitments: What It Means for Marketers?
It's been a long road getting here, but after four years of ups and downs, Google has finally decided to abandon its efforts to abolish third-party cookies in its Chrome web browser.
In this post, I'll be asking what that means for us at SAP Emarsys, for our customers, and for the industry as a whole.
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