Arrow left
Digital Analytics / Supermetrics / Podcast Episodes
The importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse
Associated with
Edward Ford Edward Ford
Anna Shutko Anna Shutko
5 min read
The importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse
Supermetrics Supermetrics

In this episode, Anna and Edward will discuss the importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse.

Other content from Supermetrics
Explore all
Marketing agency client reporting: How to create actionable client reports more quickly
Case Study
Marketing agency client reporting: How to create actionable client reports more quickly
A guide to data transformation in Power BI for marketers
Article
A guide to data transformation in Power BI for marketers
Build vs. buy: Making the right choice for your marketing data pipelines
Article
Build vs. buy: Making the right choice for your marketing data pipelines
Google Ads metrics: The KPIs that matter most and how to improve them
Article
Google Ads metrics: The KPIs that matter most and how to improve them
Featured by Salesforce
5 Tips on How to Run Your Pipeline Engine to Drive Growth
Featured
Video
5 Tips on How to Run Your Pipeline Engine to Drive Growth
Salesforce Claimed Salesforce