In this Supernode 2023 talk, Andy Cochran, Head of Strategic Alliances at Drift, shares the exact workflows he's implemented to engage partners in co-selling motions at scale. Learn how he uses the Crossbeam Salesforce Widget to empower his sales team to initiate partner intro requests (PIR) directly from Salesforce.

Now he is enabling his customer success (CS) team to use the PIR workflow and initiating the "fast follow" to engage partners immediately when Drift's prospect becomes one of their partners' customers.