B2B #PPCAdvertising comes with some unique challenges: longer sales cycles, low lead volume, and wrong audience targeting, just to name a few.

These are not unique challenges; almost every advertiser faces them.

So we brought in two B2B advertising experts - Andrea Cruz and Brandon Coward - who helped several B2B companies overcome these challenges and build high-quality leads.

Join Andrea and Brandon in this episode to learn:
- How to trust automated bidding with a low lead volume
- How to use enhanced conversions and value rules to generate higher-quality leads
- How to manage client expectations
- Messaging tips in RSAs
and more.

Our expert guests:
- Andrea Cruz, Tinuiti
- Brandon Coward, Powered by Search