Associated with
Ray Hartjen
Posted Apr 4, 2023
•
5 min read
Buying Groups & Today's B2B Go-to-Market Motions
B2B buying is increasingly made by buying groups made up of key stakeholders and decision makers. As a result, B2B revenue teams must pivot from simple lead generation and focus on identifying, engaging, and converting B2B buying groups to shorten sales cycles and improve the customer experience.
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