Modern Day Marketer: Getting Down in the Weeds on Pricing & Packaging with Dan Balcauski from Product Tranquility
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Brett McGrath Claimed Brett McGrath
Posted Sep 16, 2022 1 min read
Modern Day Marketer: Getting Down in the Weeds on Pricing & Packaging with Dan Balcauski from Product Tranquility
The Juice Claimed The Juice

Dan Balcauski is the Founder and Chief Pricing Officer at Product Tranquility, a consulting firm that helps B2B SaaS CEOs define pricing and packaging for new products. On the podcast today, he outlines the three core value drivers (functional, emotional, social) and delves into the psychology of value. He shares why freemium models almost never work and why he hates the term "product market fit."

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