Associated with
Dan Balcauski
Posted Sep 16, 2022
•
1 min read
Modern Day Marketer: Getting Down in the Weeds on Pricing & Packaging with Dan Balcauski from Product Tranquility
Listen now
We filled out 16,786 forms so you don't have to.
The Juice is a content platform for marketing and sales professionals. We help professionals save
time by putting thousands of marketing and sales resources into one place and by recommending trusted
resources based on job role. And the cherry on top: We un-gated 16,786 resources so that you can stay anonymous while you level up.
Create your free profile on The Juice today to start saving time and growing your career and your business.
One form is all that separates you and thousands of premium resources:
Dan Balcauski is the Founder and Chief Pricing Officer at Product Tranquility, a consulting firm that helps B2B SaaS CEOs define pricing and packaging for new products. On the podcast today, he outlines the three core value drivers (functional, emotional, social) and delves into the psychology of value. He shares why freemium models almost never work and why he hates the term "product market fit."
Other content from
The Juice
Explore more in
Content Analytics
Featured by The Juice
Preview of The Juice
Sign up to see what's popular with other marketing/sales pros like you. Stay in-the-know and stay anonymous. All content has been un-gated for you.