Event-Led Growth Benefits: What Marketers Need to Know
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Rebecca Miller Rebecca Miller
Event-Led Growth Benefits: What Marketers Need to Know

Few things in business (and marketing) are guaranteed. But if there's one thing that gets really close, it's using events to drive growth.

In Splash's 2024 Outlook on Events report, 83% of marketers say events are critical for their business growth. What's more, 84% of marketers said events help their company stand out from the competition.

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