This is a segment from Growth Decoded Season 2 Episode 10, "Deliverability Factors & Engagement Tagging"

You'll hear from Hanna Fray, expert and senior deliverability specialist at ActiveCampaign, as we break down email deliverability and email engagement.

You'll learn:

→ The difference between "email delivery" and "email deliverability"
→ The different factors that impact email deliverability
→ What the acronyms DKIM, DMARC, and SPF mean
→ What is email engagement and why is it important?
→ Ways to automatically track email engagement
→ Why unsubscribes might actually be a good thing
→ Common mistakes and best practices for improving your email engagement