Does your B2B brand have superfans? If so, have you worked to encourage them to support and promote their love for your products or services? Many B2B companies, especially those who depend on recurring revenue from customers over time are missing out on the true growth potential from their biggest fans.

When you focus only on customer acquisition costs or basic retention, you miss the chance to continue marketing to your existing customers and biggest fans. But what if you thought differently? When you nurture your biggest fans, they can become your unofficial salespeople, most enthusiastic cheerleaders and passionate marketing ambassadors.

Listen to this talk from Mariya Delano of Kalyna Marketing as she uncovers the best ways to:

- Create emotionally resonant content to attract and find your biggest fans;
- Engage with your biggest fans by providing them with acknowledgment, recognition and sharing their work; and
- Provide your biggest fans with the resources and structure to talk about your product and why they love it.

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This presentation was recorded at the B2B Sales and Marketing Exchange event in Boston, MA on August 9, 2023.

https://b2bsalesmarketing.exchange/
b2bsmx conference talk presentation superfans fanmarketing