Are you frustrated with the gap between what new social media hires learned in college and what they actually need to know on day one? You're not alone.

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Too many graduates enter the workforce with theoretical knowledge but lack the practical skills, strategic thinking, and real-world experience that employers desperately need. They can create content but struggle with crisis management, understand algorithms but can't tie campaigns to business objectives, and know the platforms but miss the strategic nuance that separates good social media work from great results.

The disconnect between academic training and industry reality is costing businesses time, money, and missed opportunities.

That's where our guest today comes in as the solution. Dr. Karen Freberg is a Full Professor of Strategic Communications at the University of Louisville who has spent her career building bridges between academia and industry. She's the award-winning author of "Social Media for Strategic Communications," has consulted with major brands like Adobe, Meta, and Hootsuite, and most importantly, she's the Director of The Bird's Nest - the University of Louisville's first student-run strategic communications agency where students work with real clients on real campaigns. Dr. Freberg has cracked the code on preparing students not just for their first social media job, but for long-term strategic careers that deliver measurable business impact.