An article related to Optimove, a company specializing in helping brands secure customer loyalty. The piece highlights Optimove's mission and how they aim to assist businesses in fostering lasting relationships with their customers.

The article emphasizes three key elements:

Starting with the Customer: Shifting the focus of marketing from products or campaigns to understanding customer needs and desires, termed as Customer-Led Marketing.
AI Empowerment: Using AI (OptiGenie) to assist marketers in generating innovative ideas and insights.
Building Personalized Customer Relationships: Tailoring marketing approaches to individual customers to create meaningful and enduring connections.