![[Topline #50] How Help Scout CRO Andrea Kayal is improving their CAC payback period](https://main-app-production-public.s3.amazonaws.com/nuyz36rlb5jsc4kok0ola1ewheyc)
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[Topline #50] How Help Scout CRO Andrea Kayal is improving their CAC payback period
Andrea Kaya from Help Scout joins Topline to discuss the shift from growth at any cost to profitable efficient growth (PEG) and share tips on tackling churn and improving your CAC-to-LTV ratio. The group also discusses the latest revenue attainment data from Pavilion's March Pulse Report.
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