How Cisco's Lead Scoring Model Helped Them Find Their Most Engaged Advocates
Associated with
Alex Ruddock Alex Ruddock
Rashik Rahman Rashik Rahman
Posted Oct 4, 2022
How Cisco's Lead Scoring Model Helped Them Find Their Most Engaged Advocates

Rashik Rahman, Customer Advocacy Marketing Specialist at Cisco, is the mind behind the collaborative effort between Cisco and Influitive to build a first of its kind Customer Engagement Lead Scoring Model. The result: an automated dashboard which helps to score advocates in real-time and demonstrate the true value of advocacy at Cisco.