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Marketing's Role in Customer-led Growth
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Tiffany (Beddow) Keel Tiffany (Beddow) Keel
Katlin Hess Katlin Hess
Lisa Matzdorff Lisa Matzdorff
Rob Ayre Rob Ayre
Posted Nov 3, 2022
Marketing's Role in Customer-led Growth
Influitive Influitive

Many SaaS companies are talking about making a shift to customer-led growth. But what does customer-led growth really mean, and more importantly, what is marketing's role in creating and supporting a customer-led growth strategy?

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