Meet the partner SOCi enables multi-location brands to dominate their digital marketing landscape across search, social, and reputation management. With their recent expansion into email marketing through ActiveCampaign HQ (ACHQ), SOCi now provides a complete digital marketing ecosystem for franchise operations. James Morse, Vice President of Product Marketing at SOCi, leads their product marketing strategy and execution, driving the go-to-market success of the Genius Platform and its AI-powered Genius Agents. The visibility crisis For years, SOCi encountered the same question from prospects and clients: "What about email?" The challenge wasn't just adding another marketing channel-it was solving a fundamental visibility problem plaguing franchise organizations. "Most franchise organizations don't have sight into what local businesses are doing for email," explains Morse. Now it's more difficult, especially for small business owners." Why SOCi chose to partner with ActiveCampaign When SOCi evaluated their options for an email marketing tool, their choice was easy: "The only email marketing partner we wanted was ActiveCampaign because everything made sense. Morse notes that this strategic alignment addressed three critical needs: Complete digital ownership for franchise organizations Seamless integration with existing SOCi workflows And scalable automation that works across hundreds or thousands of locations The AI-powered transformation SOCi partnering with ActiveCampaign has driven remarkable quantitative results, but the qualitative transformation runs deeper. "When we started pushing this out, we enabled the franchise organization to go from four campaigns a year (if you're lucky) to one every couple of weeks." The numbers tell the story: Going from four campaigns annually to 30+ campaigns a year led to a 650% increase in activating their email marketing strategy.