Create Once, Run Anywhere: Omnichannel Creative Is the New Imperative
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4 min read
Create Once, Run Anywhere: Omnichannel Creative Is the New Imperative

Just under 30 years ago, a small innovation had an outsized impact on the Internet, suddenly making it possible to write one line of code and run it on any hardware. This was one of the key features of Java, which was designed at its outset to be portable across operating systems and hardware.

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