A simple Google search of "case studies" will quickly show the truth: case studies mean different things to different industries.

While they are also used in the scientific world, the process and and reason why they are used is completely different in the business world.

On this page, we're here to talk about business case studies – what they are, why business professionals use them, and how to write your own. And, once you've got those basics down, (or if you already do!) we've got you covered for the next step – how to write a GOOD case study, and how to maximize it to increase sales.