Posted Jul 20, 2016
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6 min read
Your B2B Buyer's Journey Shouldn't Be Like Pokemon Go
What the Pokemon Go craze can tell B2B marketers about their approach to finding and capturing that rare and elusive creature: the qualified, sales-ready buyer. Learn why marketers need to "level up" when it comes to educating their prospects and finding truly engaged buyers among the much more common casual researchers and tire kickers.
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