Closed ecosystems are now the structure of modern media
4 min read
Closed ecosystems are now the structure of modern media

In the annals of advertising, the phenomenon of closed ecosystems or 'walled gardens,' was a distinct, often contentious outlier in the realm of the omnichannel mix .Closed ecosystems are no longer the idiosyncratic fortresses of yesteryear; they are the predominant structure underpinning modern media.

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