At hypergrowth companies, a pretty common sign that your company is growing up is when it comes time to purchase and implement a tool to help you Configure, Price, and Quote your deals (or CPQ).

CPQ tools, though, have a pretty negative reputation amongst both Sales teams and Ops teams alike. So we set out to talk to someone to learn why, and to put together a blueprint for how to approach these tools in a smarter, more successful way.