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Lead-to-Account Matching and Routing / Chili Piper / Podcast Episodes
Demand Gen Chat: How a Small Team Measures and Scales 300 ABM Campaigns
Associated with
Tara Robertson Tara Robertson
Isaac Ware Isaac Ware
42 min read
Demand Gen Chat: How a Small Team Measures and Scales 300 ABM Campaigns
Chili Piper Chili Piper

Isaac Ware the Director of Demand Generation at UserGems, shares his experience running account-based marketing (ABM) campaigns with a small team and their ability to run 300 one-to-one ABM campaigns per month!

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