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Leaders in Marketing Innovation: Katrina Kilgas of Shell Lubricant Solutions
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Katrina (Olsen) Kilgas Katrina (Olsen) Kilgas
Mark Redstrom Mark Redstrom
Posted Oct 22, 2024
Leaders in Marketing Innovation: Katrina Kilgas of Shell Lubricant Solutions
Madison Logic Platform Madison Logic Platform

Katrina Kilgas of Shell Lubricant Solutions explains that sales and marketing alignment on persona targeting is the key to ABM success. Listen to her approach.

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