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Marketing professional with deep experience in the software technology industry. Skilled at developing and executing strategies that drive brand recognition, product awareness, and revenue growth throughout the customer life cycle. Strong collaboration skills and team builder that empowers others through mentorship and helpful feedback to create a high performing and positive work culture. Demonstrated competencies:
Marketing Strategy
• Demand and Lead Generation
• Digital and Social Media
• Sales Strategy and Enablement
• Customer Lifecycle
• Customer Loyalty and Retention
Product and Brand Marketing
• Product Launch
• Messaging
• Data Analysis
• Competitive and Market Research
• Cross-Functional Collaboration
Leadership and Management
• Agency Relations
• High Performing Teams
• Professional Development Plans
• Annual Planning and Budgeting
• Due Diligence | Restructuring