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Successful, results-driven, strategic marketer with a vision and passion for digital innovation, superior UX/CX, and internal process creation/re-engineering. Leverages full-funnel activation strategies (demand generation and lead generation) across paid, owned, and earned channels, coupled with through-the-line segmented communication strategies built using the 3C model (Connect, Convince, Commercialize). Uses creative problem-solving and strong relationships built on trust and collaboration with internal and external stakeholders to execute winning plans. My favorite aspect of marketing is data-driven strategic planning through segmentation and delivering ROI with a customer-obsessed approach. I am fearless when it comes to testing and learning new technologies.
Specialties:
*Marketing Strategy
*Marketing Automation
*ABM
*Inbound Marketing Strategies
*Search Engine Optimization (SEO)
*Digital Marketing - Customer Acquisition & Retention Strategies
*Paid Search
*B2B Marketing
*Social Media Strategy
*Content Strategy & Creation
*Public Relations