Good INTENTions: How to Use Intent Data in your B2B Sales Strategy

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Scott Barker

Scott Sutton

Mike Burton

56 min read

Good INTENTions: How to Use Intent Data in your B2B Sales Strategy

Sales Hacker

According to ZoomInfo, the average B2B buyer is 67% of the way through the buyer's journey before they ever speak with a salesperson. That means your prospects are out there searching online for solutions to their pain points all the time. Intent data can help you ensure their research doesn't go unnoticed. But

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