Apple Podcasts | Google Podcasts | Stitcher | Spotify   Marketing isn't about who arrives, it's about who stays. You can follow the best practices that other marketers have already worn thin, but it's unlikely that you will make any real headway in your industry with a well-worn approach. It takes more than faithfully adhering to these so-called "rules." Anybody can do that. And so many people do. At the same time, it's unwise to take uncalculated risks. So, how do we find a happy medium to attract audiences and to keep them engaged? The founder Marketing Showrunners and the author of Break the Wheel, Jay Acunzo, recently joined me to share marketing techniques that are actually worth your audience's time.   Jay has worked for a variety of marketing giants, including Google and HubSpot. Now, he's focused on creating great customer experiences while educating others along the way. With Marketing Showrunners, he's focused on serialized content, original episodes, and networks of shows – rather than one-off efforts. Think: podcasts, documentary series, video shows, and beyond. A few of the key points we touch on are: Defining your brand and linking it to customer experience Keeping your audience's attention ...