12 min read
7 Ways Reviews Fuel B2B Company Initiatives
G2 Claimed G2
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User reviews can do much more than enhance a company's online reputation. According to the 2018 Benchmark Report from review site G2 Crowd and Heinz Marketing, 90% of B2B buyers are more likely to make a purchase after reading a trusted review. By harnessing the power of reviews, B2B software and services companies achieve multiple business objectives - including developing effective content marketing strategies, unearthing competitive intelligence and getting feedback to guide product development.

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