Modern Day Marketer: Are You Designing CX for Marketing or for Your Customers? with James Gilbert at RedRoute
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Brett McGrath Claimed Brett McGrath
Posted Jun 17, 2022 2 min read
Modern Day Marketer: Are You Designing CX for Marketing or for Your Customers? with James Gilbert at RedRoute
The Juice Claimed The Juice
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The focus of today's episode with James Gilbert is customer experience (CX). James is a three-time CMO and the current CMO of RedRoute, an automated customer service voice assistant. According to James, a single bad customer experience can have a bigger business impact than the biggest deal of the year, therefore it's vital to create an impeccable customer experience for everyone who comes across your brand.

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