Associated with
Chris Walker
Andrea Wunderlich
Kelli Diffenderfer
Nemanja Zivkovic
Aaron Walker
David Blinov
John Wall
39 min read
The Dark Funnel: How to Use it to Your Advantage
Marketers can drive intent and increase brand awareness using a little thing called the dark funnel. In this article, we're going to help you understand the dark funnel by providing real-life examples, and give you the tools you need to use it to your advantage.
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