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My original company, Linknlearn, was acquired in 2021 after serving over 1,000 clients in 30+ countries.
To say it's been an experience or a "ride" is an understatement.
My roots were actually in the restaurant industry until I discovered Linkedin as a way to grow a powerful network and open up endless opportunities. I was able to leverage Linkedin to secure job offers and even investment opportunities which led to becoming part-owner of a small restaurant franchise.
Realizing the power of Linkedin and what it had done for me, I started a small side hustle around helping others leverage Linkedin the way I did. My offering evolved quickly and I began helping businesses leverage Linkedin for lead generation purposes.
I started freelancing on Upwork (the world's largest freelance site) and actually became the #1 ranked Linkedin expert on that platform.
From there the original agency was born. We grew an international team and served over 1,000 clients with Linkedin outreach being our core offering.
In early 2021 we pivoted into Linkedin ads and were acquired in mid-2021 by a data-heavy investor who had a portfolio of complementary businesses to help support our growth and provide massive opportunities.
Ever since I entered the startup world, I realized marketing was something I was passionate about which is why I insisted on learning everything I could about each segment and channel of marketing.
I'm a bit obsessed and have managed all of our own ad channels myself since day 1 (along with the help of many many expert consultants, audits, and trainers to support my upskilling).
Even today, I consider myself to be very much still just testing and learning and would be slow to consider myself an "expert".
The deal I struck when selling Linknlearn was that I'd maintain a portion of ownership and stay on as CEO to continue to grow and scale the company to the next level.
I could not be happier with the way things turned out and the path we are on currently.
The resources at our disposal now with data expertise and business intelligence put us on a path far beyond what I could have done on my own.
Absolutely love helping businesses and companies grow and scale through effective marketing and being a partner in their success.
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Linkedin, Linkedin ads, Linkedin advertising, Linkedin marketing, leadership, entrepreneurship, startup life, startups