Aparna Kulkarni

Aparna Kulkarni

Followed by members

Most engaged

The Dark Funnel: How to Use it to Your Advantage
Article

Latest Content

The Dark Funnel: How to Use it to Your Advantage
Article
1

You have a phenomenal product.

You have many customers that swear by it.

You have new ideas & expertise in your domain & industry.

But still, your sales cycles are long.

Your leads are mostly outbound, they even have no idea who you are, or what you bring to the table.

Even if you're very good at what you do, your prospects are NOT CONFIDENT you can solve their problems.

This is not a sales problem. It is a MARKETING problem.

Solution?

Creating content that makes your brand stand apart from the others.

Creating content that showcases your authority, experience & expertise

Creating content that attracts your target customers, enables you to build trust & likeability- all before your sales team talks to them.

Result?

Your clients know you & seek you out.

Your sales calls are not one-sided- but an active dialogue.

You are recognized in your industry ecosystem- customers, partners & investors as a thoughtleader

Wondering how to get there? That is where we at Personifiers can help.

With a team that spent years in the trenches of b2b companies, we understand your ecosystem, Ideal Customer Profiles and their general behaviours & buying triggers.

We have worked with 10+ b2b tech brands already, helping them build their thoughtleadership brand through content.

Interested in knowing how we can kickstart your content engine & take it to the next level?

Send me a quick DM & Let's get started!

1
article