In this new era of social media, visual content, more specifically video content, is taking over the internet. Individual content creators are proving to be a challenge to a company's social media marketing strategy. In the face of various engaging content put out by them, a company's branded campaign can come off as forced and inauthentic. With the proliferation of content in the past few years, customers have become more mindful of the content they're looking at and what they deem trustworthy. Faced with this unique challenge, could creative collaboration be the answer that companies want?