I had a speaking engagement this week. Unfortunately, I didn't get to speak.

But I did get to crystallize my thoughts. I got outside my comfort zone and finally organized my experience with AI. In this week's Friday Concentrate, I share what I've learned:

🤔 People are more interested in AI as a tool than a topic
🎁 AI can empower "Surprise and Delight" like never before
🤖 Is AI a friend or foe? Yes!
💡 You don't have to invent with AI, you can simply improve
🔀 AI is built on patterns. Great marketing is built on pattern disruption

I go in more depth on all of these, share fresh data, and fresh content in this week's newsletter.