The role of content marketing in 2021 has changed significantly over the last decade. Customers have all the information they need at their fingertips - which means content marketing is less about promotion and more about customer relationships, building trust, and building loyalty.It's not enough to share a few updates or talk about your company. You need to provide real value to your customers; putting out good content will keep customers engaged with your brand. Here's why content marketing is so essential and how you can create the quality content consumers want.