In our seventh episode, Gil Allouche talks category creation with two B2B pioneers who changed the game when it comes to product management and conversation intelligence categories. Panelists for this episode include:

Dee Anna McPherson, CMO of Invoca and influencer of the Enterprise Social Networking category.
Joe Chernov, CMO of Pendo and influential in growing several MarTech categories.
You'll walk away from this episode with an understanding of:

An understanding of the importance of community-led growth in creating a category.
Two hacks you can use to move into the upper right of the MQ.
How to handle critical failures.