Nexford University is an educational institution dedicated to providing high-quality learning experiences for its students-no matter where they are in the world. As one of the first educational institutions to completely embrace remote learning, Nexford makes extensive use of social media. As part of its higher ed marketing strategy, they use social media to drive engagement, increase brand visibility, and boost student recruitment However, in being pioneers of the remote learning environment, the university faced challenges in managing its social media accounts. In this case study, we will explore how Nexford University uses Agorapulse to completely transform its approach to