Today, we welcome Chris Dutton, Head of Demand Generation and Marketing Operations at 6sense. He discusses what companies need to do to achieve breakthroughs in their ABM strategy and unlock their TAM using AI. Step 1 is to define your ideal customer profile. Step 2 is to define behaviors that trigger sales activity. Chris shares what a revenue operation looks like when sales and marketing are aligned, as well as provide a solid example in the form of content syndication.