Are you stuck in a comfortable routine with your social media marketing? Sure, your current strategy works fine, but deep down, you know you're playing it safe. Every day, you see other brands pushing boundaries and capturing attention while you stick to the same tried-and-true formulas. You worry that if you don't innovate, you'll eventually become invisible to your audience, but the fear of changing what's working holds you back. How do you break free from this cycle and push your marketing to new heights without risking everything you've built? Today's guest knows exactly how to navigate this challenge.