From CMO to CRO, Sales and Storytelling, Marketing Bots | Darryl Praill @ VanillaSoft
Associated with
Kaylee Edmondson Kaylee Edmondson
41 min read
From CMO to CRO, Sales and Storytelling, Marketing Bots | Darryl Praill @ VanillaSoft

Darryl Praill, CRO over at VanillaSoft joined me for today's pod. We go in depth on his rationale to make the switch from CMO to CRO, his philosophy behind the importance of all marketers also being s