WWDC 2024 and the end of SKAN (maybe)
Associated with
John Koetsier John Koetsier
David Philippson David Philippson
1 min read
WWDC 2024 and the end of SKAN (maybe)

WWDC kicked off today and SKAdNetwork is nowhere to be found. Instead, we have App AdAttributionKit and Web AdAttributionKit (say that 3X fast, we dare you!) and not much detail about where SKAN is going.

Out guest today, however, thinks that there' won't be a SKAN 5 or a SKAN 6, and that there will just be new AdAttributionKit releases from time to time. And that all the juicy new tech promised for future SKAN versions is actually here