Only two metrics really matter to your brokerage: recruitment and retention. Why is retention so important, aside from the obvious that top producers continue to produce? Because it is an indisputable, impossible-to-fabricate metric that reflects your brokerage's core values. We'll cut to the chase. If you have an agent retention problem, It's not them, it's you. You may be falling short in a variety of areas, including the ones below. Review them to see how you stack up and where you could improve.